FaceTime

Monday’s Apple WWDC announcement about the new iPhone 4 device included a fantastic new feature: FaceTime. With this, iPhone owners can have a telephone call with each other using live video (thanks to the front-facing camera) through WiFi connections. Here’s a great video demonstrating:

The niftiness of this feature aside, let’s focus on the MARKETING for a second… How brilliant was that? The baby crawling on the bed? The little girls playing? The elderly couple watching a young woman (their granddaughter?) showing off her graduation gown? The soldier watching a woman (presumably his wife, judging from the rings) having a sonogram? The hearing impaired couple signing to each other?

And of course, throughout it all, we’re listening to music instead of hearing their conversations — but we intuitively understand the context of what’s happening, which perfectly demonstrates the value of video telephone calls.

I’m such a geek — why can’t I just be happy about a new feature, rather than gushing over the ad?

Advertisements

3 Responses to FaceTime

  1. […] Here is Anthony’s counterpoint to my joy over the new FaceTime feature on iPhone 4: […]

  2. […] Here is Anthony’s counterpoint to my joy over the new FaceTime feature on iPhone 4: […]

  3. […] for Mac/iPhone/iPod FaceTime, the video-chat functionality of the iPhone 4, just got a whole hell of a lot cooler. Last week, […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: