On a recent Bill O’Reilly segment, the conservative host showed a French advertisement for McDonald’s that featured a gay-friendly theme. Mr. O’Reilly added his own commentary about the piece, while is part of McDonald’s new “Come as you are” compaign, and asked if there will be an ad for al Qaida.
Because gays and terrorists are EXACTLY alike.
Check out the video:
Okay, so I’ll concede the point that the ad itself is an unusual turn for McDonald’s. It doesn’t exactly scream, “Come to McDonald’s and buy burgers!” But still, it was a pleasant surprise to see such a large company visibly welcoming a diverse customer base.
McDonald’s France brand director Nathalie Legarlantezec explained it this way:
“We wanted to take a look at how French society is today. We’re very comfortable with the topic of homosexuality, there is obviously no problem with homosexuality in France today. … The point was not to show someone who is troubled, especially a teenager. We know it can be difficult for some people, but we wouldn’t have dared show someone who is struggling.”
So I guess the point was to emphasize the teenager’s self confidence, his apparent composure on the subject, etc. I would’ve loved it if they had taken it a step farther though — since the son is obviously okay with the topic, maybe this would’ve been a good opportunity for him to come out to his father? Perhaps end the ad with, “About that… I have something to tell you” or something similar. Just a thought.
And by the way… O’Reilly wasn’t content to lump gay teenagers and al Qaida into the same category; he also wanted to make it very clear that an ad like this will never run in the United States. Damned if that doesn’t sound like a challenge!