Yesterday, a teaser went up on the Apple.com homepage stating that “Tomorrow is just another day. That you’ll never forget.” The line underneath gave a hint: “Check back here tomorrow for an exciting announcement from iTunes.” Naturally, Apple fanboys (like me) immediately perked up, speculating about the big development that was about to be revealed.
It was the goddamned BEATLES library coming to iTunes. That’s ALL.
Okay, yeah, the Beatles are a musical icon, and fans have wanted their music to be available on iTunes since the store first launched, and blah, blah, blah. You can finally buy their music directly through iTunes… I DON’T CARE. If your favorite band isn’t available on iTunes, just buy the damned CD and import it into your iTunes library, and PRESTO, you’re done. Problem solved.
Speculation had been rampant that we might be seeing an iTunes subscription service for music, or a “cloud” computing option for storing your media files on remote servers so you could access them anywhere you had an Internet connection (without eating up your own hard drive space in the process.) But no, it turned out to be a stinkin’ BAND available on iTunes.
A day I’ll never forget, all right. The day Apple made a big hype out of something that I don’t give a damn about, dashing my hopes and dreams of an exciting announcement beyond my imagination. Instead: the Beatles.
Okay, I’m sorry, Apple, I didn’t mean to be cross. You know I can’t stay mad at you! -snuggle-