Those bastards at JPMorgan Chase really know how stab me in the heart. It’s been recently announced that they’re giving iPads to their investment bankers in a pilot study to see if the Apple device can help boost productivity.
I must really, really love my employer to not be foaming at the mouth here.
The Bloomberg article on the subject quotes two managing directors at JPMorgan as saying:
“We believe there are real benefits in our working environment that can be realized using this device – as well as the personal productivity and enjoyment that come as part of the package. … There are a variety of ways to leverage the iPad. Some work off-the-shelf whilst others rely on JPMorgan software/security tools. … Depending on its success we will evaluate if we should repeat this one time initiative and/or expand it to others.”
This is on the heels of announcements that 4/5 of the Fortune 500 companies are “deploying or piloting” the iPhone device in their ranks, according to an October 18th announcement from Apple. And of course, many of those are financial institutions exploring the use of iPhones instead of Blackberrys.
In fact, Apple is quickly nudging open the door to Corporate America. Blackberry created Research In Motion (RIM) should be sweating a little here:
Apple overtook RIM in the third quarter as the second- biggest smartphone company with 17.4 percent market share behind Nokia Oyj, the world’s biggest maker of mobile phones, according to researcher IDC.
IPhone sales of 14.1 million units “handily beat” BlackBerry’s 12.4 million in the third quarter, Apple’s Chief Executive Officer Steve Jobs said in an Oct. 18 call with analysts and investors to discuss earnings.
“We’ve now passed RIM and I don’t see them catching up with us in the foreseeable future,” Jobs said. “They must move beyond their area of strength and comfort into the unfamiliar territory of trying to become a software platform company.”
I’m honestly surprised… I really didn’t think that Apple would be inroads with big businesses like this. Not that I’m complaining — here’s hoping I get to jump on the Corporate iPhone/iPad plan at my own company!